Yesterday on Twitter I not only saw, but got challenged to respond to Mark Cuban’s 12 Rules for Startups, which ran in 2012 in his column in Entrepreneur and got re-circulated yesterday.
I have to say I agree with pretty much all of his rules as it applies to all startups, regardless of industry, with a few minor edits. I still think some things should be private, such as certain employee matters (rule 7). Sometimes it’s very helpful to hire a PR firm (rule 12), though you have to be far enough along to make it worthwhile; I’d probably change that rule to Never Hire a PR Firm Unless You Have Real Results to Discuss.
I particularly love his rule 4 (Sales Cure All). So true. When startups struggle and decide the first to be laid off should be the salespeople, they are likely on the path to certain doom. Undoubtedly they hired salespeople because the other management couldn’t sell. And that has likely not changed. My favorite relevant cartoon on the matter is this one the the right.
But then Jess DaMassa put out a challenge on Twitter and called me out specifically, saying she would like to see the healthcare version of the list. The result, Jess, is I woke up with the rules pouring out of my head, so here I am with much less fancy graphics but the specific appendix A that needs to be added to Mark Cuban’s already pretty great list.
I didn’t even have my coffee yet, so maybe I’ve missed some – feel free to suggest them in the comments below.
ps- thanks to Shannon Hooper at ReviveHealth for generously making my graphics look far better than I could on my own!