Innovator and entrepreneur Kelly Brezoczky, Founder and CEO of Butterfly Health, has always had a keen interest in where the consumer and health merge. And in Kelly’s case, that merger occurs in very intimate places, as she has pioneered multiple new products in personal healthcare areas often considered “unmentionable,” but which affect between 20% and 50% of the population. As she nicely describes in her interview, little things can make such a big difference–a butterfly effect, as one might say–rippling through the lives of consumers in ways that help them find their best selves.
Kelly is of the few healthcare innovators in the Silicon Valley who comes from neither healthcare nor tech, but from the consumer products industry, a sector in which they really understand what makes people part with their money. She has also done what few other health-related entrepreneurs have done: bring a product from a napkin drawing to retail shelves at Walmart, CVS and Target in less than 2 years and building the basis for a new national brand.
We are delighted to feature Kelly on Tech Tonics today, who comes with a very fresh perspective on serving the healthcare consumer.
You can watch Kelly’s interview below or find it on iTunes by clicking HERE.
Thanks for a great interview with Kelly. It all rings very true: we are working in the urinary incontinence space with a product that offers a terrific benefit but requires a shift in the way the consumer is accustomed to thinking about it. As Kelly said more than once in the interview, it takes time, but you know you’re onto something when you listen to what the customers are saying.