Jody Holtzman, Senior Vice President of Market Innovation at AARP, has a favorite quote, which is Thomas Edison’s, “…there are no rules here – – we’re trying to accomplish something.” He has certainly brought that idea to life as he has built an ever-increasing awareness of the business opportunity afforded to entrepreneurs by serving the over-50 demographic.
Jody’s original plan was to be a rock guitarist and he had a near-miss with the band that later became Kiss, but when push came to shove, he traded the big hair for big ideas. He has worked on economic development programs for developing nations, international environmental policy and now, ways of ensuring that people live their best lives as they age.
At AARP, Jody and his team have built an incredible movement among the entrepreneurial community to design for the longevity economy, aka, older adults. First looked at with raised eyebrows (as in, “why are you guys here? this is young person’s tech revolution”), this group has contributed massively to raising awareness of the need, opportunity and unique requirements of those entering the second half of their lives.
Join us as we discuss Jody’s evolution from rock and roll rabblerouser to vocal innovation advocate for the over-50 crowd.
This episode of Tech Tonics was sponsored by AARP Market Innovation, which works to spark innovation in the market that will benefit the quality of life for people over 50. This group is also the producer of Innovation@50+, an event showcasing the newest innovations in healthcare and financial services.